Add strawberries to a small saucepan over medium heat, stirring occasionally for about 5 to 7 minutes until the strawberries soften and start to break down.
Use a fork or potato masher to mash the berries to your desired consistency. For a smoother consistency, blend the mixture briefly after cooking.
Stir in the chia seeds and lemon juice. Remove from heat and add the maple syrup or honey. Let the mixture sit for 5 to 10 minutes to thicken.
Let the jam cool completely before transferring to a jar or an airtight container. Store in the fridge for up to 1 week or freeze for up to 2 months.